Let me know when you're ready to publish this one: 
EPISODE 3: This is one where we need to publish this on the site so that the link will be live for the episode, but I also need the episode link for the podcast page. 
 
EPISODE TITLE: The AI Prompt ChallengeWhat separates great AI-powered content from generic AI slop? The answer might be in your prompts.
 
In this episode of Search & Sustain, Erin Hallstrom, Seth Hastings, and AI expert (and fellow MarketingEDGE podcaster) Alexis Gajewski go head-to-head in a live AI prompt challenge. Using the same marketing assignment, they reveal how different prompting strategies impact content quality, brand voice, audience alignment, and marketing outcomes. The conversation explores why audience research matters, how brand guidelines improve AI outputs, the role of Reddit and community insights in content creation, and why the best marketers treat prompting as an ongoing conversation rather than a one-time task. Whether you're using AI for content marketing, SEO, social media, or answer engine optimization, you'll leave with practical ideas for creating more authentic, audience-focused content.
 
Read the prompts Alexis and Seth came up with by visiting the MarketingEDGE website https://www.marketing.endeavoredge.com/strategy/podcast/55392248/what-a-head-to-head-ai-prompt-chal…
 

In this episode of Search and Sustain, Seth Hastings and Erin Hallstrom explore one of the biggest challenges facing B2B marketers today: using AI without sacrificing your brand's personality. They discuss why so much AI-generated content feels interchangeable, how authentic perspectives outperform generic listicles, and why human experience remains one of your strongest competitive advantages.
 
You'll also hear a lighthearted conversation about AI-generated origami personas (including why Erin is apparently an owl and Seth is definitely not a "cute woodland fox"), before diving into practical strategies you can apply to your own marketing.
 
Plus, download our Secret Sauce That Sticks AI Prompt Guide to put these ideas into practice. Get the guide and read the transcript on the MarketingEDGE website (https://www.marketing.endeavoredge.com/strategy/podcast/55384738/the-secret-sauce-missing-from-your…

In our first episode of Search and Sustain, Seth Hastings and Erin Hallstrom break down the psychology behind compelling headlines, email subject lines, and LinkedIn posts that capture attention and keep audiences engaged. Through a rapid-fire game of "Click It or Skip It," they analyze real-world examples to uncover what makes marketers stop scrolling and start reading.
 
The conversation goes beyond simple copywriting tips to explore the importance of context, curiosity, audience intent, and trust. You'll hear why vague headlines underperform, when longer headlines actually work better, how curiosity gaps can increase engagement, and why understanding your audience's limited time is critical to every marketing decision.
 
Whether you're creating blog posts, email campaigns, LinkedIn content, or SEO-driven articles, this episode will help you write content that earns the click—and gives your audience a reason to stay.
 
Enjoy your own game of Click it or Skip it by visiting this episode of the MarketingEDGE podcast https://www.marketing.endeavoredge.com/strategy/podcast/55378852/headline-and-subject-line-tips-for…

Getting found online is only half the battle. The real challenge? Keeping your audience coming back.
 
Welcome to Search and Sustain, the MarketingEDGE podcast where SEO meets audience strategy. Join Seth Hastings and Erin Hallstrom as they break down what it really takes to attract the right buyers, build lasting engagement, and create marketing that doesn't just generate clicks, it creates loyal audiences.
 
With Erin's newsroom SEO expertise and Seth's background in audience development, every episode blends practical strategies, real-world insights, and a healthy dose of humor. Together, they'll unpack the ever-changing world of search, content, and digital marketing while sharing the "secret sauce" behind sustainable audience growth.
 
Whether you're a B2B marketer, content strategist, or demand generation leader, you'll leave each episode with actionable ideas you can put to work immediately.
 
Learn more about Search and Sustain by visiting the MarketingEDGE website (make Marketing EDGE Website a link) https://www.marketing.endeavoredge.com/podcasts/marketingedge-podcast